CREATIVE DIRECTOR
VANGUARD

The Value of Ownership

When Vanguard wanted to make their first-ever TV campaign, we didn’t want to make just another financial ad. 
We wanted to craft a story that resonated with people.

And according to Twitter, it did. 

It’s been said that it’s “lovely,” “doing something for Amerucas future,” “something millennials won’t understand,” and naturally, “perpetuating an invasive species.”

                                                                                           



Agency: HUGE

Role: Concept, Writer
Art Director: Meg Smart
Creative Director: Meg DouglasECD: Fede Garcia
WTF©